Prestigious London department store Harrods has teamed up with brokerage firm Watkins Superyachts to offer their most expensive products ever – a selection of superyachts. Featuring window displays, models and images, a “virtual Monaco” has been created in Harrods.
Yachts offered for sale range from the €7.5 million Ron Holland designed Kestrel 106 right up to yachts in excess of €100 million.
As part of this initiative, specialist Watkins representatives are available in store, together with tailored direct marketing to the Harrods customer database.